Name of the Report :
Turbines and Generators Rental -
Global Market Size, Pricing Analysis, Market
Share and Purchase Criteria Analysis to 2020

Publication date : July 2011

The global power rental market is expected to demonstrate adequate growth in future :

The global power rental market has shown promising growth historically and is
expected to grow significantly over the forecast period. As a result of the global
increased demand for electricity and the increasing awareness of the rental market,
the power rental business has developed to be a high revenue earning market
globally. The revenues of the market in 2006 were around $XXm. However,
it suffered a minor roadblock in 2008 when the revenues fell, mainly due to
the economic crisis impacting the global markets. However, the revenues of the
market recovered immediately the year after, driven by strong growth mainly in the
Asia-Pacific region, and reached around $XXm in 2010.

The prime load application dominates the power rental market :

The prime load segment has been the most dominating segment in the global
power rental market globally. This segment accounts for around XX% of the revenues
of the overall power rental market. Strong demand from construction, industry, events
and entertainment and other end users has been the reason for the dominance of the
prime load segment of the power rental market.

The remaining XX% of the market was accounted for by the stand-by load and the
peak load segments, with XX% and XX% shares of the market respectively. The fall in
demand for power rentals from utilities was the main reason for the fall in share of the peak
load application. However, it is expected that this segment will increase again in the future.

The figure below indicates the split, on the basis of application, of the global power rental
market for 2010.

Aggreko leads the power rental market globally :

The global power rental market has been one of the most competitive markets to
operate in, and there has been an intense fight among the global leaders with no one
company clearly dominating the proceedings of this market. The top players in this market,
such as Aggreko, Caterpillar and others, have marginally outperformed their followers in
terms of the revenues earned in this market. In addition, with a large number of local players
operating in this market, it has been difficult for these global players to attain a major share
of the market. The small local players provide substantial competition for the larger global
players, but their concentration in only a particular region or a state is the main reason that
they have not featured in the top players list in this market.

Aggreko was the top player in this market in 2010. The huge brand name established by
Aggreko over the years and the large fleet of equipment it has are the major reasons for
the company ranking first in this market. It was closely followed by Caterpillar, which is an
established brand in the power market all over the world. Other major players in this market
were Atlas Copco, United Rentals, Hertz and others.

Table of Contents

1 Table of Contents ........2
1.1 List of Tables ........5
1.2 List of Figures ........7

2 Introduction ........10
2.1 Market Definition and Segmentation ........11
2.2 Report Guidance ........12

3 Global, Power Rental Market Analysis, 2006–2020 ........13
3.1 Global Power Rental Market Analysis, Overview ........13
3.2 Global Power Rental Market, Driver and Restraints Analysis, 2011–2020 ........14
3.2.1 Global, Power Rental Market, Drivers, 2011–2020 ........14
3.2.2 Global, Power Rental Market, Restraints, 2011–2020 ........16
3.2.3 Global, Power Rental Market, Challenges, 2011–2020 ........17
3.3 Global Power Rental Market, Porter Five Forces Analysis, 2010 ........18
3.4 Global Power Rental Market, Revenues Analysis, 2006–2020 ........20
3.5 Global Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........23
3.5.1 Global Power Rental Market, Revenues Analysis, less than 300kW,
2006–2020 ........23
3.5.2 Global Power Rental Market, Revenues Analysis, 300kW to 999kW,
2006–2020 ........25
3.5.3 Global Power Rental Market, Revenues Analysis, 1 MW and above,
2006–2020 ........ 27
3.6 Global Power Rental Market, Split by Capacity, 2010 ........29
3.7 Global, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........30
3.7.1 Global, Power Rental Market, Revenues Analysis, Peak load,
2006–2020 ........30
3.7.2 Global, Power Rental Market, Revenues Analysis, Standby Load,
2006–2020 ........32
3.7.3 Global, Power Rental Market, Revenues Analysis, Prime Load,
2006–2020 ........34
3.8 Global, Power Rental Market, Split by Application, 2010 ........36
3.9 Global Power Rental Market, End Users Analysis, 2010 ........37
3.10 Global Power Rental Market, Purchase Criteria Analysis ........39

4 North America, Power Rental Market Analysis, 2006-2020 ........41
4.1 North America, Power Rental Market, Overview ........41
4.2 North America, Power Rental Market, Revenues Analysis,
2006–2020 ........41
4.3 North America, Power Rental Market, Country Share Analysis,
2010 ........44
4.4 The US, Power Rental Market Analysis, 2006–2020 ........45
4.4.1 The US, Power Rental Market Analysis, Overview ........45
4.4.2 The US, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........47
4.4.3 The US, Power Rental Market, Revenues Analysis, 2006–2020 ........51
4.4.4 The US, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........53
4.4.5 The US, Power Rental Market, Split by Capacity, 2010 ........59
4.4.6 The US, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........60
4.4.7 The US, Power Rental Market, Split by Application, 2010 ........66
4.4.8 The US, Power Rental Market, Market Share Analysis, 2010 ........67
4.4.9 The US, Power Rental Market, Entry Barrier Analysis, 2010 ........68
4.4.10 The US, Power Rental Market, Pricing Analysis, 2006–2020 ........69
4.5 Canada, Power Rental Market Analysis, 2006–2020 ........70
4.5.1 Canada, Power Rental Market Analysis, Overview ........70
4.5.2 Canada, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........71
4.5.3 Canada, Power Rental Market, Revenues Analysis, 2006–2020 ........74
4.5.4 Canada, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........76
4.5.5 Canada, Power Rental Market, Split by Capacity, 2010 ........82
4.5.6 Canada, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........83
4.5.7 Canada, Power Rental Market, Split by Application, 2010 ........89
4.5.8 Canada, Power Rental Market, Market Share Analysis, 2010 ........90
4.5.9 Canada, Power Rental Market, Entry Barrier Analysis, 2010 ........91
4.5.10 Canada, Power Rental Market, Pricing Analysis, 2006–2020 ........92

5 Europe, Power Rental Market Analysis, 2006-2020 ........93
5.1 Europe, Power Rental Market, Overview ........93
5.2 Europe, Power Rental Market, Revenues Analysis, 2006–2020 ........93
5.3 Europe, Power Rental Market, Country Share Analysis, 2010 ........96
5.4 The United Kingdom, Power Rental Market Analysis, 2006–2020 ........97
5.4.1 The United Kingdom, Power Rental Market Analysis, Overview ........97
5.4.2 The UK, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........99
5.4.3 The UK, Power Rental Market, Revenues Analysis, 2006–2020 .......102
5.4.4 The UK, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........ 104
5.4.5 The UK, Power Rental Market, Split by Capacity, 2010 ........110
5.4.6 The UK, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........111
5.4.7 The UK, Power Rental Market, Split by Application, 2010 ........117
5.4.8 The United Kingdom, Power Rental Market, Market Share Analysis,
2010 ........118
5.4.9 The UK, Power Rental Market, Entry Barrier Analysis, 2010 ........119
5.4.10 The United Kingdom, Power Rental Market, Pricing Analysis,
2006–2020 ........120
5.5 Germany, Power Rental Market Analysis, 2006–2020 ........121
5.5.1 Germany, Power Rental Market Analysis, Overview ........121
5.5.2 Germany, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........122
5.5.3 Germany, Power Rental Market, Revenues Analysis, 2006–2020 ........125
5.5.4 Germany, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........127
5.5.5 Germany, Power Rental Market, Split by Capacity, 2010 ........133
5.5.6 Germany, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........134
5.5.7 Germany, Power Rental Market, Split by Application, 2010 ........140
5.5.8 Germany, Power Rental Market, Market Share Analysis, 2010 ........141
5.5.9 Germany, Power Rental Market, Entry Barrier Analysis, 2010 ........142
5.5.10 Germany, Power Rental Market, Pricing Analysis, 2006–2020 ........143
5.6 France, Power Rental Market Analysis, 2006–2020 ........144
5.6.1 France, Power Rental Market Analysis, Overview ........144
5.6.2 France, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........145
5.6.3 France, Power Rental Market, Revenues Analysis, 2006–2020 ........148
5.6.4 France, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........150
5.6.5 France, Power Rental Market, Split by Capacity, 2010 ........156
5.6.6 France, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........157
5.6.7 France, Power Rental Market, Split by Application, 2010 ........163
5.6.8 France, Power Rental Market, Market Share Analysis, 2010 ........164
5.6.9 France, Power Rental Market, Entry Barrier Analysis, 2010 ........165
5.6.10 France, Power Rental Market, Pricing Analysis, 2006–2020 ........166

6 Asia-Pacific, Power Rental Market Analysis, 2006–2020 ........167
6.1 Asia-Pacific, Power Rental Market, Overview ........167
6.2 Asia-Pacific, Power Rental Market, Revenues Analysis, 2006–2020 ......167
6.3 Asia Pacific, Power Rental Market, Country Share Analysis, 2010 ........170
6.4 China, Power Rental Market Analysis, 2006–2020 ........171
6.4.1 China, Power Rental Market Analysis, Overview ........171
6.4.2 China, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........172
6.4.3 China, Power Rental Market, Revenues Analysis, 2006–2020 ........175
6.4.4 China, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........177
6.4.5 China, Power Rental Market, Split by Capacity, 2010 ........183
6.4.6 China, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........184
6.4.7 China, Power Rental Market, Split by Application, 2010 ........190
6.4.8 China, Power Rental Market, Market Share Analysis, 2010 ........191
6.4.9 China, Power Rental Market, Entry Barrier Analysis, 2010 ........192
6.4.10 China, Power Rental Market, Pricing Analysis, 2006–2020 ........193
6.5 Australia, Power Rental Market Analysis, 2006–2020 ........194
6.5.1 Australia, Power Rental Market Analysis, Overview ........194
6.5.2 Australia, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........195
6.5.3 Australia, Power Rental Market, Revenues Analysis, 2006–2020 ........198
6.5.4 Australia, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........200
6.5.5 Australia, Power Rental Market, by Capacity, 2010 ........206
6.5.6 Australia, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........207
6.5.7 Australia, Power Rental Market, Split by Application, 2010 ........213
6.5.8 Australia, Power Rental Market, Market Share Analysis, 2010 ........214
6.5.9 Australia, Power Rental Market, Entry Barrier Analysis, 2010 ........215
6.5.10 Australia, Power Rental Market, Pricing Analysis, 2006–2020 ........216

6.6 India, Power Rental Market Analysis, 2006–2020 ........217
6.6.1 India, Power Rental Market Analysis, Overview ........217
6.6.2 India, Power Rental Market, Drivers and Restraints Analysis,
2011–2020 ........218
6.6.3 India, Power Rental Market, Revenues Analysis, 2006–2020 ........221
6.6.4 India, Power Rental Market, Revenues Analysis, by Capacity,
2006–2020 ........223
6.6.5 India, Power Rental Market, by Capacity, 2010 ........229
6.6.6 India, Power Rental Market, Revenues Analysis, by Application,
2006–2020 ........230
6.6.7 India, Power Rental Market, by Application, 2010 ........236
6.6.8 India, Power Rental Market, Market Share Analysis, 2010 ........237
6.6.9 India, Power Rental Market, Entry Barrier Analysis, 2010 ........238
6.6.10 India, Power Rental Market, Pricing Analysis, 2006–2020 ........239

7 Power Rental Market, Competitive Analysis, Key Players ........240
7.1 Competitive Analysis, Global Market Share, 2010 ........240
7.2 Competitive Analysis, Product Portfolio Analysis ........241
7.2.1 Product Portfolio Analysis by Equipment ........241
7.2.2 Product Portfolio Analysis by Capacity ........242

List of Tables
Table 1 Power Rental Markets, Global, Revenues ($m), 2006–2020 ........22
Table 2 Power Rental Markets, Global, Less than 300kW, Revenues ($m),
2006–2020 ........24
Table 3 Power Rental Markets, Global, 300kW-999kW, Revenues ($m),
2006–2020 ........26
Table 4 Power Rental Markets, Global, 1MW and above, Revenues ($m),
2006–2020 ........28
Table 5 Power Rental Markets, Global, Revenues ($m), 2010 ........29
Table 6 Power Rental Markets, Global, Peak Load, Revenues ($m),
2006–2020 ........31
Table 7 Power Rental Markets, Global, Standby Load, Revenues ($m),
2006–2020 ........33
Table 8 Power Rental Markets, Global, Peak Load, Revenues ($m),
2006–2020 ........35
Table 9 Power Rental Markets, Global, Revenues ($m), 2010 ........36
Table 10 Power Rental Markets, North America, Revenues ($m),
2006–2020 ........43
Table 11 Power Rental Markets, North America, Revenues ($m), by Country,
2010 ........44
Table 12 Power Rental Markets, the US, Revenues ($m), 2006–2020 ........52
Table 13 Power Rental Markets, The US, Less than 300kW, Revenues ($m),
2006–2020 ........54
Table 14 Power Rental Markets, The US, 300kW-999kW, Revenues ($m),
2006–2020 ........56
Table 15 Power Rental Markets, The US, 1MW and above, Revenues ($m),
2006–2020 ........58
Table 16 Power Rental Markets, The US, Revenues ($m), 2010 ........59
Table 17 Power Rental Markets, The US, Peak Load, Revenues ($m),
2006–2020 ........61
Table 18 Power Rental Markets, The US, Standby Load, Revenues ($m),
2006–2020 ........63
Table 19 Power Rental Markets, The US, Prime Load, Revenues ($m),
2006–2020 ........65
Table 20 Power Rental Markets, The US, Split by Application, Revenues ($m),
2010 ........66
Table 21 Power Rental Markets, The US, Market Share (%), 2010 ........68
Table 22 Power Rental Market, The US, Rental Prices ($), 2010, 2015,
2020 ........69
Table 23 Power Rental Markets, Canada, Revenues ($m), 2006–2020 ........75
Table 24 Power Rental Markets, Canada, less than 300kW, Revenues ($m),
2006–2020 ........77
Table 25 Power Rental Markets, Canada, 300kW-999kW, Revenues ($m),
2006–2020 ........79
Table 26 Power Rental Markets, Canada, 1MW and above, Revenues ($m),
2006–2020 ........81
Table 27 Power Rental Markets, Canada, Revenues ($m), 2010 ........82
Table 28 Power Rental Markets, Canada, Peak Load, Revenues ($m),
2006–2020 ........84
Table 29 Power Rental Markets, Canada, Standby Load, Revenues ($m),
2006–2020 ........86
Table 30 Power Rental Markets, Canada, Prime Load, Revenues ($m),
2006–2020 ........88
Table 31 Power Rental Markets, Canada, Revenues ($m), 2010 ........89
Table 32 Power Rental Markets, Canada, Market Share (%), 2010 ........90
Table 33 Power Rental Market., Canada, Rental Prices ($), 2010, 2015,
2020 .......92
Table 34 Power Rental Markets, Europe, Revenues ($m), 2006–2020 ........95
Table 35 Power Rental Markets, Europe, Revenues ($m), 2010 ........97
Table 36 Power Rental Market, the UK, Revenues ($m), 2006–2020 ........103
Table 37 Power Rental Market, the UK, less than 300kW, Revenues ($m),
2006–2020 ........105
Table 38 Power Rental Market, the UK, 300kW to 999kW, Revenues ($m),
2006–2020 ........107
Table 39 Power Rental Market, the UK, 1MW and above, Revenues ($m),
2006–2020 ........109
Table 40 Power Rental Market, the UK, Split by Capacities ($m), 2010 ........110
Table 41 Power Rental Market, the UK, Peak Load, Revenues ($m),
2006–2020 ........112
Table 42 Power Rental Market, the UK, Standby Load, Revenues ($m),
2006–2020 ........114
Table 43 Power Rental Market, the UK, Prime Load, Revenues ($m),
2006–2020 ........116
Table 44 Power Rental Market, the UK, Split by Application (%), 2010 ........117
Table 45 Power Rental Market, The UK, Market Share (%), 2010 ........118
Table 46 Power Rental, The UK, Rental Prices ($), 2010, 2015, 2020 ........120
Table 47 Power Rental Market, Germany, Revenues ($m), 2006–2020 ........126
Table 48 Power Rental Market, Germany, Less than 300kW, Revenues ($m),
2006–2020 ........128
Table 49 Power Rental Market, Germany, 300kW-999kW, Revenues ($m),
2006–2020 ........130
Table 50 Power Rental Market, Germany, 1MW and above, Revenues ($m),
2006–2020 ........132
Table 51 Power Rental Market, Germany, Revenues ($m), 2010 ........133
Table 52 Power Rental Market, Germany, Peak Load, Revenues ($m),
2006–2020 ........135
Table 53 Power Rental Market, Germany, Standby Load, Revenues ($m),
2006–2020 ........137
Table 54 Power Rental Market, Germany, Prime Load, Revenues ($m),
2006–2020 ........139
Table 55 Power Rental Market, Germany, Revenues ($m), 2010 ........140
Table 56 Power Rental Market, Germany, Market Share (%), 2010 ........141
Table 57 Power Rental Market, Germany, Rental Prices ($m), 2010, 2015,
2020 ........143
Table 58 Power Rental Market, France, Revenues ($m), 2006–2020 ........149
Table 59 Power Rental Market, France, Less than 300kW Revenues ($m),
2006–2020 ........151
Table 60 Power Rental Market, France, 300kW-999kW Revenues ($m),
2006–2020 ........153
Table 61 Power Rental Market, France, 1MW and Above, Revenues ($m),
2006–2020 ........155
Table 62 Power Rental Market, France, Split by Capacities ($m), 2010 ........156
Table 63 Power Rental Market, France, Peak Load, Revenues ($m),
2006–2020 ........158
Table 64 Power Rental Market, France, Standby Load, Revenues ($m),
2006–2020 ........160
Table 65 Power Rental Market, France, Prime Load, Revenues ($m),
2006–2020 ........162
Table 66 Power Rental Market, France, Split by Application ($m), 2010 ........163
Table 67 Power Rental Market, France, Market Share (%), 2010 ........164
Table 68 Power Rental Market, France, Rental Prices ($), 2010, 2015,
2020 .......166
Table 69 Power Rental Market, Asia Pacific, Revenues ($m), 2006–2020 ........169
Table 70 Power Rental Market, Asia-Pacific, Country Share of Revenues ($m),
2010 ........170
Table 71 Power Market, China, Breakdown of Electricity Consumption,
By Sector (%), 2009 ........171
Table 72 Power Rental Market, China, Revenues ($m), 2006–2020 ........176
Table 73 Power Rental Market, China, Less than 300kW, Revenues ($m),
2006–2020 ........178
Table 74 Power Rental Market, China, 300kW-999kW, Revenues ($m),
2006–2020 ........180
Table 75 Power Rental Market, China, 1MW and above, Revenues ($m),
2006–2020 ........182
Table 76 Power Rental Market, China, Revenues ($m), 2010 ........183
Table 77 Power Rental Market, China, Peak Load, Revenues ($m),
2006–2020 ........185
Table 78 Power Rental Market, China, Standby Load, Revenues ($m),
2006–2020 ........187
Table 79 Power Rental Market, China, Prime Load, Revenues ($m),
2006–2020 ........189
Table 80 Power Rental Market, China, Revenues ($m), 2010 ........190
Table 81 Power Rental Market, China, Market Share (%), 2010 ........191
Table 82 Power Rental Market, China, Rental Prices ($), 2010, 2015,
2020 ........193
Table 83 Power Rental Market, Australia, Revenues ($m), 2006–2020 ........199
Table 84 Power Rental Market, Australia, less than 300kW, Revenues
($m), 2006–2020 ........201
Table 85 Power Rental Market, Australia, 300kW-999kW, Revenues ($m),
2006–2020 ........203
Table 86 Power Rental Market, Australia, 1 MW and above, Revenues ($m),
2006–2020 ........205
Table 87 Power Rental Market, Australia, Revenues ($m), 2010 ........206
Table 88 Power Rental Market, Australia, Peak Load, Revenues ($m),
2006–2020 ........208
Table 89 Power Rental Market, Australia, Standby Load, Revenues ($m),
2006–2020 ........210
Table 90Power Rental Market, Australia, Prime Load, Revenues ($m),
2006–2020 ........212
Table 91 Power Rental Market, Australia, Revenues ($m), 2010 ........213
Table 92 Power Rental Market, Australia, Market Share (%), 2010 ........214
Table 93 Power Rental Market, Australia, Rental Prices ($), 2010, 2015,
2020 ........216
Table 94 Power Rental Market, India, Revenues ($m), 2006–2020 ........222
Table 95 Power Rental Market, India, Less Than 300kW, Revenues ($m),
2006–2020 ........224
Table 96 Power Rental Market, India, 300kW-999kW, Revenues ($m),
2006–2020 ........226
Table 97 Power Rental Market, India, 1 MW and Above, Revenues ($m),
2006–2020 ........228
Table 98 Power Rental Market, India, Revenues ($m), by Capacity,
2010 ........229
Table 99 Power Rental Market, India, Peak Load, Revenues ($m),
2006–2020 ........231
Table 100 Power Rental Market, India, Standby Load, Revenues ($m),
2006–2020 ........233
Table 101 Power Rental Market, India, Prime Load, Revenues ($m),
2006–2020 ........235
Table 102 Power Rental Market, India, by Application (%), 2010 ........236
Table 103 Power Rental Market, India, Market Share (%), 2010 ........237
Table 104 Power Rental Market, India, Rental Price ($), 2010, 2015,
2020 ........239
Table 105 Power Rental Market, Global, Market Share (%), 2010 ........240

List of Figures
Figure 1 Power Rental Markets, Rental Equipment ........10
Figure 2 Power Rental Markets, Global, Drivers, Near, Mid and Far Term ........14
Figure 3 Power Rental Markets, Global, Restraints, Near, Mid and Far Term ........16
Figure 4 Power Rental Markets, Global, Challenges, Near, Mid and Far Term ......17
Figure 5 Power Rental Markets, Global, Porter Analysis, 2010 ........18
Figure 6 Power Rental Market, Global, Revenues ($m), 2006–2020 ........21
Figure 7 Power Rental Markets, Global, Less than 300kW, Revenues ($m),
2006–2020 ........23
Figure 8 Power Rental Markets, Global, 300kW-999kW, Revenues ($m),
2006–2020 ........25
Figure 9 Power Rental Markets, Global, 1MW and above, Revenues ($m),
2006–2020 ........27
Figure 10 Power Rental Markets, Global, Split by Capacity (%), 2010 ........29
Figure 11 Power Rental Markets, Global, Peak Load, Revenues ($m),
2006–2020 ........30
Figure 12 Power Rental Markets, Global, Stand by Load, Revenues ($m),
2006–2020 ........32
Figure 13 Power Rental Markets, Global, Prime Load, Revenues ($m),
2006–2020 ........34
Figure 14 Power Rental Markets, Global, Split by Application (%), 2010 ........36
Figure 15 Power Rental Markets, Global, End User Analysis, 2010 ........37
Figure 16 Power Rental Markets, Global, Purchase Criteria Analysis, 2010 ........39
Figure 17 Power Rental Markets, North America, Revenues ($m), 2006–2020 ........42
Figure 18 Power Rental Markets, North America, Split by Country (%), 2010 ........44
Figure 19 Power Rental Markets, the US, Drivers, Near, Mid and Far Term ........47
Figure 20 Power Rental Markets, the US, Restraints, Near, Mid and Far Term ........49
Figure 21 Power Rental Markets, the US, Challenges, Near, Mid and Far Term ........50
Figure 22 Power Rental Markets, the US, Revenues ($m), 2006–2020 ........51
Figure 23 Power Rental Markets, the US, less than 300kW, Revenues ($m),
2006–2020 ........53
Figure 24 Power Rental Markets, The US, 300kW-999kW, Revenues ($m),
2006–2020 ........55
Figure 25 Power Rental Markets, The US, 1MW and above, Revenues ($m),
2006–2020 ........57
Figure 26 Power Rental Markets, The US, Split by Capacities (%), 2010 ........59
Figure 27 Power Rental Markets, The US, Peak Load, Revenues ($m),
2006–2020 ........60
Figure 28 Power Rental Markets, The US, Standby Load, Revenues ($m),
2006–2020 ........62
Figure 29 Power Rental Markets, The US, Prime Load, Revenues ($m),
2006–2020 ........64
Figure 30 Power Rental Markets, The US, Split by Application (%), 2010 ........66
Figure 31 Power Rental Markets, The US, Market Share (%), 2010 ........67
Figure 32 Power Rental Markets, The US, Entry Barriers, 2010 ........68
Figure 33 Power Rental Markets, Canada, Drivers, Near, Mid and Far Term ........71
Figure 34 Power Rental Markets, Canada, Restraints, Near, Mid and Far Term ......72
Figure 35 Power Rental Markets, Canada, Challenges, Near, Mid and Far Term ....73
Figure 36 Power Rental Markets, Canada, Revenues ($m), 2006–2020 ........74
Figure 37 Power Rental Markets, Canada, less than 300kW, Revenues ($m),
2006–2020 ........76
Figure 38 Power Rental Markets, Canada, 300kW-999kW, Revenues ($m),
2006–2020 ........78
Figure 39 Power Rental Markets, Canada, 1MW and above, Revenues ($m),
2006–2020 ........80
Figure 40 Power Rental Markets, Canada, Split by capacities (%), 2010 ........82
Figure 41 Power Rental Markets, Canada, Peak Load, Revenues ($m),
2006–2020 ........83
Figure 42 Power Rental Markets, Canada, Standby Load, Revenues ($m),
2006–2020 ........85
Figure 43 Power Rental Markets, Canada, Prime Load, Revenues ($m),
2006–2020 ........87
Figure 44 Power Rental Markets, Canada, Split by Application (%),
2010 ........89
Figure 45 Power Rental Markets, Canada, Market Share (%), 2010 ........90
Figure 46 Power Rental Markets, Canada, Entry Barriers, 2010 ........91
Figure 47 Power Rental Markets, Europe, Revenues ($m), 2006–2020 ........94
Figure 48 Power Rental Markets, Europe, Country Share (%), 2010 ........96
Figure 49 Power Market, the UK, Installed Capacity Share of Major Power
Companies (%), 2009 ........97
Figure 50 Power Rental Market, the UK, Drivers, Near, Mid and Far term ........99
Figure 51 Power Rental Market, the UK, Restraints, Near, Mid and Far term ........100
Figure 52 Power Rental Market, the UK, Challenges, Near, Mid and Far term ........101
Figure 53 Power Rental Market, the UK, Revenues ($m), 2006–2020 ........102
Figure 54 Power Rental Market, the UK, Less than 300kW, Revenues ($m),
2006–2020 ........104
Figure 55 Power Rental Market, the UK, 300kW to 999kW, Revenues ($m),
2006–2020 ........106
Figure 56 Power Rental Market, the UK, 1MW and above, Revenues ($m),
2006–2020 ........108
Figure 57 Power Rental Market, the UK, Split by Capacities (%), 2010 ........110
Figure 58 Power Rental Market, the UK, Peak Load, Revenues ($m),
2006–2020 ........111
Figure 59 Power Rental Market, the UK, Standby Load, Revenues ($m),
2006–2020 ........113
Figure 60 Power Rental Market, the UK, Prime Load, Revenues ($m),
2006–2020 ........115
Figure 61 Power Rental Market, the UK, Split by Application (%), 2010 ........117
Figure 62 Power Rental Market, The UK, Market Share (%), 2010 ........118
Figure 63 Power Rental Market, the UK, Entry Barriers, 2010 ........119
Figure 64 Power Rental Market, Germany, Drivers, Near, Mid and Far term ........122
Figure 65 Power Rental Market, Germany, Restraints, Near, Mid and Far term .....123
Figure 66 Power Rental Market, Germany, Challenges, Near, Mid and Far term ...124
Figure 67 Power Rental Market, Germany, Revenues ($m), 2006–2020 ........125
Figure 68 Power Rental Market, Germany, Less than 300kW, Revenues ($m),
2006–2020 ........127
Figure 69 Power Rental Market, Germany, 300kW–999kW, Revenues ($m),
2006–2020 ........129
Figure 70 Power Rental Market, Germany, 1MW and Above, Revenues ($m),
2006–2020 ........131
Figure 71 Power Rental Market, Germany, Split by Capacity (%), 2010 ........133
Figure 72 Power Rental Market, Germany, Peak Load, Revenues ($m),
2006–2020 ........134
Figure 73 Power Rental Market, Germany, Standby Load, Revenues ($m),
2006–2020 ........136
Figure 74 Power Rental Market, Germany, Prime Load, Revenues ($m),
2006–2020 ........138
Figure 75 Power Rental Market, Germany, Split by application (%), 2010 ........140
Figure 76 Power Rental Market, Germany, Market Share (%), 2010 ........141
Figure 77 Power Rental Market, Germany, Entry Barriers, 2010 ........142
Figure 78 Power Rental Market, France, Drivers, Near, Mid and Far Term ........145
Figure 79 Power Rental Market, France, Restraints, Near, Mid and Far Term ........146
Figure 80 Power Rental Market, France, Challenges, Near, Mid and Far Term ........147
Figure 81 Power Rental Market, France, Revenues ($m), 2006–2020 ........148
Figure 82 Power Rental Market, France, Less than 300kW Revenues ($m),
2006–2020 ........150
Figure 83 Power Rental Market, France, 300kW-999kW Revenues ($m),
2006–2020 ........152
Figure 84 Power Rental Market, France, 1MW and Above, Revenues ($m),
2006–2020 ........154
Figure 85 Power Rental Market, France, Split by Capacities (%), 2010 ........156
Figure 86 Power Rental Market, France, Peak Load, Revenues ($m),
2006–2020 ........157
Figure 87 Power Rental Market, France, Standby Load, Revenues ($m),
2006–2020 ........159
Figure 88 Power Rental Market, France, Prime Load, Revenues ($m),
2006–2020 ........161
Figure 89 Power Rental Market, France, Split by Application (%), 2010 ........163
Figure 90 Power Rental Market, France, Market Share (%), 2010 ........164
Figure 91 Power Rental Market, France, Entry Barriers, 2010 ........165
Figure 92 Power Rental Market, Asia-Pacific, Revenues ($m), 2006–2020 ........168
Figure 93 Power Rental Market, Asia Pacific, Country Share (%), 2010 ........170
Figure 94 Power Market, China, Breakdown of Electricity Consumption, By
Sector (%), 2009 ........171
Figure 95 Power Rental Market, China, Drivers, Near, Mid and Far Term ........172
Figure 96 Power Rental Market, China, Restraints, Near, Mid and Far Term ........173
Figure 97 Power Rental Market, China, Challenges, Near, Mid and Far Term .......174
Figure 98 Power Rental Market, China, Revenues ($m), 2006–2020 ........175
Figure 99 Power Rental Market, China, Less than 300kW, Revenues ($m),
2006–2020 ........177
Figure 100 Power Rental Market, China, 300kW-999kW, Revenues ($m),
2006–2020 ........179
Figure 101 Power Rental Market, China, 1MW and above, Revenues ($m),
2006–2020 ........181
Figure 102 Power Rental Market, China, Split by Capacities (%), 2010 ........183
Figure 103 Power Rental Market, China, Peak Load, Revenues ($m),
2006–2020 ........184
Figure 104 Power Rental Market, China, Stand By Load, Revenues ($m),
2006–2020 ........186
Figure 105 Power Rental Market, China, Prime Load, Revenues ($m),
2006–2020 ........188
Figure 106 Power Rental Market, China, Split by Application (%), 2010 ........190
Figure 107 Power Rental Market, China, Market Share (%), 2010 ........191
Figure 108 Power Rental Market, China, Entry Barriers, 2010 ........192
Figure 109 Power Rental Market, Australia, Drivers, Near, Mid and Far
Term ........195
Figure 110 Power Rental Market, Australia, Restraints, Near, Mid and Far
Term ........196
Figure 111 Power Rental Market, Australia, Challenges, Near, Mid and Far
Term ........197
Figure 112 Power Rental Market, Australia, Revenues ($m), 2006–2020 ........198
Figure 113 Power Rental Market, Australia, less than 300kW, Revenues ($m),
2006–2020 ........200
Figure 114 Power Rental Market, Australia, 300kW-999kW, Revenues ($m),
2006–2020 ........202
Figure 115 Power Rental Market, Australia, 1 MW and above, Revenues ($m),
2006–2020 ........204
Figure 116 Power Rental Market, Australia, Split by Capacities (%), 2010 ........206
Figure 117 Power Rental Market, Australia, Peak Load, Revenues ($m),
2006–2020 ........207
Figure 118 Power Rental Market, Australia, Standby Load, Revenues ($m),
2006–2020 ........209
Figure 119 Power Rental Market, Australia, Prime Load, Revenues ($m),
2006–2020 ........211
Figure 120 Power Rental Market, Australia, Split by Application (%), 2010 ........213
Figure 121 Power Rental Market, Australia, Market Share (%), 2010 ........214
Figure 122 Power Rental Market, Australia, Entry Barrier, 2010 ........215
Figure 123 Power Market, India, Cumulative Installed Capacity, by Type (%),
2010 ........217
Figure 124 Power Rental Market, India, Drivers, Near, Mid and Far Term ........218
Figure 125 Power Rental Market, India, Restraints, Near, Mid and Far Term ........219
Figure 126 Power Rental Market, India, Challenges, Near, Mid and Far Term ........220
Figure 127 Power Rental Market, India, Revenues ($m), 2006–2020 ........221
Figure 128 Power Rental Market, India, Less Than 300kW, Revenues ($m),
2006–2020 ........223
Figure 129 Power Rental Market, India, 300kW-999kW, Revenues ($m),
2006–2020 ........225
Figure 130 Power Rental Market, India, 1 MW and above, Revenues ($m),
2006–2020 ........227
Figure 131 Power Rental Market, India, by Capacity (%), 2010 ........229
Figure 132 Power Rental Market, India, Peak Load, Revenues ($m),
2006–2020 ........230
Figure 133 Power Rental Market, India, Standby Load, Revenues ($m),
2006–2020 ........232
Figure 134 Power Rental Market, India, Prime Load, Revenues ($m),
2006–2020 ........234
Figure 135 Power Rental Market, India, by Application (%), 2010 ........236
Figure 136 Power Rental Market, India, Market Share (%), 2010 ........237
Figure 137 Power Rental Market, India, Entry Barriers, 2010 ........238
Figure 138 Power Rental Market, Global, Market Share (%), 2010 ........240
Figure 139 Power Rental Market, Competitive Benchmarking, Product
Portfolio by Equipment ........241
Figure 140 Power Rental Market, Competitive Benchmarking, Product
Portfolio by Capacities ........242
Figure 141 Power Rental Market, Aggreko, Key Strengths ........243
Figure 142 Power Rental Market, Caterpillar, Key Strengths ........244
Figure 143 Power Rental Market, Atlas Copco, Key Strengths ........245

2 Introduction :

Increasing requirements from the end users have pushed the demand for the rental markets
for power equipment globally. The power equipment rental business has received a
substantial boost in recent years. The rental companies provide a wide range of equipment
and services to fulfill any temporary electricity requirement for their clients. The customized
services provided by these companies have made it very easy and also preferable for the
customers to go for a temporary power solution rather than spending substantial capital
expenditure on a permanent one. The demand for temporary power from end users such as
utilities, construction, entertainment, oil and gas and others has been the most important
factor for the increasing revenues earned by this market.

Companies are inclined towards renting the equipmentused in power generation. The huge
difference in expenditure is one of the major reasons why clients choose to rent equipment
rather than purchase generators and other power equipment outright or purchase power
from the grid. The unavailability of grid connections, especially in remote areas, is another
reason for the preference of the rental market.

Advantages of renting power equipment :

- Significantly less capital expenditure than the outright purchase of any required equipment.
- No loss of power due to unreliable or faulty electrical grid connections. - Reliable and
constant electricity even in remote areas with no or ineffective electrical grid connections.
- A reduction in other associated costs, such as maintenance expenses.

The power rental companies provide a huge range of equipment and services to their clients,
so the customized solutions offered by the companies make it ideal to opt for rental power in
various situations. The figure below indicates some popular power equipment that is rented.

The power rental market is also governed by the type of fuel being used in the equipment
(generators). Diesel generators are one of the most popular variants used predominantly in
the market, but the gas variant of the fuel is also gaining ground nowadays. With governments
all over the world imposing emission and time limits on the use of diesel generators, gas has
started gaining a lot of popularity. However, this market is usually large only in areas that have
gas reserves or pipelines.

2.2 Report guidance :

- The introductory chapter explains the concept of power rental market globally, focusing on its
advantages and other features as well.
- The next section analyzes the global power rental market on various factors such as revenues,
segmentation, end user analysis, purchase criteria analysis and porter five force analysis.
- The following chapter talks about the North American power rental market covering two
countries; the US and Canada. These countries are analyzed on factors such as revenues,
split by capacities, split by application, market shares, rental prices and entry barriers.
- The next chapter talks about the European power rental market covering three countries; the
UK, Germany and France. These countries are analyzed on factors such as revenues, split by
capacities, split by application, market shares, rental prices and entry barriers.
- The final region studied is the Asia Pacific power rental market covering three countries;
China, Australia and India. These countries are analyzed on factors such as revenues, split
by capacities, split by application, market shares, rental prices and entry barriers.
- The final chapter includes the benchmarking of the top three players in the power rental
market globally, analyzing the market share, product portfolio and others.

3.5 Global power rental market, revenues analysis, by capacity, 2006–2020 :

3.5.1 Global power rental market, revenues analysis, less than 300kW, 2006–2020 :

The less than XXkW market has been a fairly strong market for the global power rental
business. With a huge number of players operating in this market globally and also a huge
demand for rentals of small generators worldwide, this market has been the leading
segment in terms of the volumes and has outperformed every other segment in this market.
However, in terms of revenues, the less than XXkW market accounted for around XX% of the
market globally in 2010.

The revenues of this segment were $XXm in 2006, and this figure increased to $XXm in
2010 and is expected to reach $XXm in 2020. The figure below indicates the revenues
earned by the less than XXkW segment of the power rental market globally for the period
2006–2020.

3.6 Global power rental market, split by capacity, 2010 :

The 300kW to 999kW segment has led the power rental business in terms of revenues, with
XX% of the revenues of the overall market. With huge rental demand for equipment between
300-999kW and the huge brand names operating in this segment, this segment has
become one of the most important for the power rental business in terms of revenues. The
other two segments of the power rental business accounted for a XX% share. The premium
segment of XX MW and above accounted for the lowest (XX%) share of the market in terms of
revenues.

7 Power rental market, competitive analysis, key players :

7.1 Competitive analysis, global market share, 2010 :

Aggreko has been the top player in the power rental business globally. With its presence in a
number of countries, spanning all the regions of the world, Aggreko has dominated the power
rental business and has earned revenues greater than any other player in this market. In
2010, the company attained the number one position in this market, accounting for around a
XX% share of the power rental business globally.

Caterpillar has been another important player in the power rental market, operating through
various brands such as Energyst, Energy Rentals and others all over the world; this company
has been consistent with its share of the market. In 2010, this company attained around
XX% share of the power rental business globally.

Atlas Copco, another key player in the power rental business, accounted for XX% of the power
rental business. This company also operates through various countries, providing power
solutions to varied customers. However, the company focuses more on providing compressors
and other solutions.

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guaranteed. Please note that the findings, conclusions and recommendations that the
publisher delivers will be based on information gathered in good faith from both primary
and secondary sources, whose accuracy we are not always in a position to guarantee.
As such the publisher accept no liability whatever for actions taken based on any
information that may subsequently prove to be incorrect.

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